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The Ridge X Marques Brownlee Partnership: A Deep Dive
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Digital Advertising isn’t Complex Anymore
The traditional skills in digital advertising that once set marketers apart, such as expertise in Facebook ads and precise targeting, are becoming less relevant as platforms like Meta, Google, and Apple work to level the playing field. With advancements in AI, audience targeting is being replaced by broad targeting and creative testing, making it easier for advertisers and reducing the skill gap. As a result, the cost of advertising is rising, CPM is increasing, and reaching audiences is becoming more challenging, leading marketers to seek new ways to differentiate themselves in the evolving landscape.
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