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Sherwin-Williams: Brushstrokes of Success - [Business Breakdowns, EP.183]

Business Breakdowns

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Professional Touch Prevails in Painting

The landscape of residential painting has significantly shifted from DIY projects to professional painters, now comprising 65% of all painting jobs compared to 60% DIY in the 1980s. This trend is influenced by factors such as the increased appreciation for the quality of professional work, a rise in dual-income households with more home equity, and older homeowners who cannot perform the tasks themselves. Additionally, younger homeowners often lack the necessary skills for such projects. This shift has greatly benefited businesses like Sherwin, which primarily caters to professional painters—who account for 85% of its paint sales—contrasting with infrequent DIYers who prioritize color over quality and are more price-sensitive.

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