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Doug Demuro on Analyzing the Car Industry, Creator-Led Businesses, and Porsche Episode Follow Up
ACQ2 by Acquired
You Can’t Just Throw Money To Get an Audience (Doug Demuro)
In the past few years, numerous online car auction sites have come and gone, with only a few surviving. Despite the challenges, we found success because we already had a built-in audience. Other sites failed because they either didn't invest in creating a great website, lacked a large following, or simply underestimated the difficulty. Even big names like Porsche have struggled to attract an audience. It's not easy to buy or force an audience, but when people genuinely love and support your business, it becomes easier to convert them into loyal customers.
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