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973: Mastering the New Rules of Persuasion with Leslie Zane

How to Be Awesome at Your Job

NOTE

Connect Through Common Values

Engaging in conversations about ideas should focus on identifying shared values with the audience to create resonance. Tailoring discussions to specific interests, such as how an idea benefits sales or employee retention, helps to establish these connections. Leveraging familiar concepts allows one to align offerings with the audience's existing beliefs, making persuasion more effective. Instead of confronting the resistant conscious mind, which is inherently stubborn and difficult to persuade, the approach should aim to connect with the more adaptable instinctive mind, facilitating a smoother acceptance of new ideas.

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