Scope neglect is illustrated by the tendency of individuals to assign similar value to saving a small or large number of entities, despite a significant difference in impact. This cognitive bias was exemplified when individuals were willing to pay the same to save 2,000 birds compared to 200,000 birds, neglecting the 100-fold difference in outcome. To combat scope neglect, it is crucial to utilize numerical data for accurate comparisons, even if they are approximate.
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