Creating multiple free products enhances authority and deepens engagement with the audience, leading to more valuable interactions. By offering free products, a creator can attract niche audiences who engage more with the content. Only relying on social media for engagement may limit authority, as deeper levels of interaction are often needed to establish credibility. Successful creators like Mark Manson and James Clear benefit from having a variety of products and a dedicated audience, showcasing that authority comes from offering valuable content beyond social media. To increase engagement and authority, it is beneficial to create free products that help the audience achieve specific goals, leading to better monetization opportunities through a portfolio of digital products.
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