The role of reviews in cultural context and purchase decisions

Reviews for new Apple gadgets such as a $3,500 VR headset may not always help people make purchase decisions, but rather put the product in a cultural context. While most people may already know whether they will buy a new phone, if there is something wildly new and different, there is a responsibility to talk about it. In the case of this VR headset, many people have no context or experience with it, and Apple has been successful at keeping it low-profile.