The value of secret shopping and the concept of information overload

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Secret shopping can provide valuable insights into sales and customer experience, whether it's for real estate or car sales. It also helps in avoiding analysis paralysis and choice overload, concepts explained by Barry Swartz in the paradox of choice. This is exemplified by the implementation of the 'play something' button on Netflix to combat excessive browsing.

Why do we get overwhelmed when we have too many choices? Should we make our own decisions or copy other people's? And how can Angela manage her sock inventory?

SOURCES:
- Arie Kruglanski, professor of psychology at the University of Maryland, College Park.
- Katy Milkman, professor of operations, information, and decisions at the University of Pennsylvania.
- Sylvia Plath, 20th-century American novelist and poet.
- Barry Schwartz, professor of social theory and social action at Swarthmore College.
- Herbert Simon, professor of computer science and psychology at Carnegie Mellon University.
- Will Smith, actor and film producer.

RESOURCES:
- "Choice Deprivation, Choice Overload, and Satisfaction with Choices Across Six Nations," by Elena Reutskaja, Nathan N. Cheek, Barry Schwartz, et al. (Journal of International Marketing, 2021).
- Will, by Will Smith with Mark Manson (2021).
- "Can’t Decide What to Stream? Netflix’s New Feature Will Choose for You," by Katie Deighton (The Wall Street Journal, 2021).
- The Paradox of Choice: Why More Is Less, by Barry Schwartz (2004).
- "The Tyranny of Choice," by Barry Schwartz (Scientific American, 2004).
- "Maximizing Versus Satisficing: Happiness Is a Matter of Choice," by Barry Schwartz, Andrew Ward, John Monterosso, Sonja Lyubomirsky, Katherine White, and Darrin R. Lehman (Journal of Personality and Social Psychology, 2002).
- "Self-Determination: The Tyranny of Freedom," by Barry Schwartz (American Psychologist, 2000).
- "To 'Do the Right Thing' or to 'Just Do It': Locomotion and Assessment as Distinct Self-Regulatory Imperatives," by Arie Kruglanski, Erik P. Thompson, E. Tory Higgins, M. Nadir Atash, Antonio Pierro, James Y. Shah, and Scott Spiegel (Journal of Personality and Social Psychology, 2000).
- "Rational Choice and the Structure of the Environment," by Herbert Simon (Psychological Review, 1956).
- Administrative Behavior, by Herbert Simon (1947).