The NFL
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The impact of television broadcasting on sports attendance and revenue
In the early 1950s, pro football was an underdog sport, striving to increase game attendance, while baseball already generated significant revenue from filling their 40,000 person stadiums. Home game television airing in the early days and beyond negatively affected in-person attendance, prompting the NFL to sign local TV deals that led to blackout of home games to encourage filling the stadiums, as gate revenue was crucial until 1977.
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