The impact of television broadcasting on sports attendance and revenue

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In the early 1950s, pro football was an underdog sport, striving to increase game attendance, while baseball already generated significant revenue from filling their 40,000 person stadiums. Home game television airing in the early days and beyond negatively affected in-person attendance, prompting the NFL to sign local TV deals that led to blackout of home games to encourage filling the stadiums, as gate revenue was crucial until 1977.

The NFL — it’s almost synonymous with America today. And its history is a fascinating lens to explore the nation’s development over the last 100 years, from WWII to TV and suburbs to the Internet and social media. What began as a quasi-illicit league in small midwestern towns is now the single largest media property in the world today by revenue. And whether you watch football or not, this is one incredible business story. Acquired is ready for some football — let’s kick this Season off right!

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