Evolution of Healthier Food Options in the Indian Market

Consumers in the Indian market are increasingly gravitating towards healthier food options. There is a noticeable trend of reduced sodium levels, conscious selection of healthier oils for frying, and a preference for high-fiber products. Brands are responding by labeling their products as free from certain ingredients or highlighting fat-free percentages to appeal to health-conscious consumers while still offering indulgent food choices. This shift is evident in everyday choices, such as using multigrain flour for rotis, which may not be as light or flavorful as traditional flour but is accepted due to health considerations.