The Jordan B. Peterson Podcast cover image

380. A Resurgence of Vision | Vivek Ramaswamy

The Jordan B. Peterson Podcast

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The Power of Audio in Building Disintermediated Relationships

In a packed barn, everyone in town gathered for a meeting, craving purpose, meaning, and connection. The popularity of audio books and unscripted podcasts stems from people's desire for authentic voices and genuine conversations. While books allow for deeper thinking, they also offer opportunities for deception. In contrast, podcasts reveal tone, body language, and truthfulness, making them more appealing. Authenticity is the key to the success of popular podcast hosts like Rogan and Lex Friedman.

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