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The Devil’s in the Details: Why Metrics Matter, with Peter Mahoney
The Marketing Millennials
The Importance of Planning and Setting Objectives for Marketing Campaigns
For a successful marketing campaign, it is crucial to start with clear planning and goal setting. The first step is to define a specific goal with measurable metrics, targets, and milestones. This involves understanding the business impact of the outcome, considering factors like revenue, margin, and pipeline. Additionally, it is essential to have a well-thought-out strategy in place to achieve the defined goal. Tracking performance against the plan is also necessary to ensure the campaign stays on course and meets the set objectives, yet these key elements are often overlooked during the initial campaign planning stage.
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