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#290 Bill Gates

Founders

NOTE

Salesmanship Fuels Innovation: Prioritize the Pitch

Bill Gates exemplified the power of salesmanship in the early years of Microsoft, prioritizing sales over programming to sustain the company. His dedication to cold calling and negotiating with hardware makers showcased his commitment to advancing Microsoft’s presence in the personal computer industry. Gates’ deep understanding of the product, combined with his fervent belief in its potential, positioned him as a uniquely effective salesman. With a mantra of placing 'a computer on every desktop and Microsoft software in every computer,' he drove the company's vision forward. His hands-on approach included managing finances and communications, underlining the critical role of sales in innovation and business growth.

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