Visuals Speak Louder Than Words

Effective communication in presentations relies on a combination of trust in artistic judgment and rigorous visual representation. While initial scripts provide a foundation, clear visuals, such as sketches and scientifically accurate animations, play a crucial role in conveying complex ideas. The use of a three-column script—incorporating audio, visual, and source elements—ensures that every part of the presentation is intentionally crafted to enhance understanding and engagement, emphasizing the importance of synergy between words and visuals.