37sec snip

ANECDOTE

Temu's Impact on Etsy and Amazon

Temu's aggressive customer acquisition strategy is impacting competitors like Etsy and Amazon.
Temu bids up advertising costs, making it uneconomical for smaller players like Etsy to compete in search auctions.
Etsy has struggled to acquire customers due to Temu's bidding practices on platforms like Google, driving up the cost of search impressions.
Temu's impact extends to Amazon, which has reportedly reduced its variable spending, potentially in response to increased competition.
Amazon's advertising spend hasn't grown year over year, possibly because of this increased cost of customer acquisition.

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