Beyond the To-Do List - Productivity for Work and Life cover image

Phil Mershon on The Art and Science of Creating Unforgettable Experiences

Beyond the To-Do List - Productivity for Work and Life

NOTE

Creating "Peak" Moments at Events is More Important Than Ensuring Nothing Negative Happens

Disney is intentional about creating peak moments in their theme parks to keep guests engaged, despite the inevitable negative moments like long lines and expensive food. By focusing on memorable experiences like meeting favorite characters, going on favorite rides, and seeing parades and fireworks, these positive memories outweigh the negatives and create a lasting impact on guests. Similarly, in any event, identifying and creating peak moments can help people forget or downplay negative experiences.

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