The Committed Innovator cover image

How design thinking drives innovation

The Committed Innovator

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Team Trumps Individuals in Unicorn Culture

In a unicorn culture, the team is more important than high-performing individuals. The focus shifts from individual business results to teamwork, respect, kindness, and empathy. High-performing individuals in a unicorn culture are those who prioritize working together and have a passion for creating something extraordinary for others, bringing people along, and being driven by the love for what they do and the impact they can make on the world.

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