Reddit is offering its largest users the chance to purchase shares in its IPO, aligning with its community-driven ethos to involve users in the financial success of the platform. This move allows users to engage in the IPO process before the public launch.
Since its founding in 2005, social-media platform Reddit has built a business as a free online hub where users talk about things that interest them within user-led communities. Now, as the company goes public, its leadership will see if investors are as enthusiastic as its users. WSJ reporters Sarah Needleman and Hannah Miao tell host Alex Ossola about Reddit’s background, what makes this IPO unique and what it could mean for the market.
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