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The Colin and Samir Show cover image

Scott Galloway's No Bullsh*t Business Advice for Creative People

The Colin and Samir Show

NOTE

Diversify Income Beyond Big Tech Platforms

The dynamics of content creation are shifting, as TikTok pressures traditional tech giants like Alphabet to reconsider their revenue-sharing models. Content creators are discovering the importance of building a substantial following on platforms while recognizing the risk of relying heavily on one tech platform for income. Investing in quality production values can enhance viewer engagement, yet many creators find themselves constrained by logistics and remote capabilities. It's vital for creators to meticulously explore additional monetization avenues and not let their revenue rely solely on a single source, especially when that source accounts for over 90% of their earnings.

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