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Timeless Marketing Principles with Jason Ing, Gusto CMO
The Marketing Architects
Stay Top of Mind to Compete
Understanding heuristics and biases is crucial for brands, particularly smaller ones competing against industry giants. The availability heuristic emphasizes the importance of mental and physical availability; mental availability refers to remaining top of mind among consumers. For smaller brands, this becomes a vital strategy in successfully standing out and competing in a crowded market.
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