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The Rich Roll Podcast cover image

Jonathan Haidt On How Social Media Is Rewiring Childhood

The Rich Roll Podcast

NOTE

The Importance of Social Media Acquisition in Influencing Behavior

The acquisition of Instagram by Facebook in 2012 marked a significant shift in the platform's user base. Prior to the acquisition, Instagram was primarily used by adult photographers with a small user base. However, after the acquisition, especially with teenage girls, there was a surge in users. It became common for even middle school girls to create Instagram accounts by lying about their age. This increased connectivity among girls made them more susceptible to emotional contagion compared to boys due to group dynamics among friends.

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