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CEO is Investor First
Profit is a discipline that requires holding the line on spending to ensure there is money left over for bad days and personal needs. Prioritizing investments based on return on capital is crucial, where spending on sales training could be more beneficial than renovating a lobby. CEOs should view themselves as investors first, focusing on allocating limited resources to options with the highest returns, similar to the top-performing companies in the stock market who prioritize resource allocation for maximum gains.