4min snip

My First Million cover image

How To Grow An Audience If You Have 0 Followers

My First Million

NOTE

Focus on Quality Over Quantity: Attract the Right Audience

Prioritize the quality of your audience over sheer numbers; the value lies in the significance of your followers, not the count. The impact of your content hinges on attracting the right individuals—those who genuinely benefit from or appreciate your work. While platforms magnify follower counts, resist the temptation to chase these numbers. Instead, focus on building a following of high-potential, relevant individuals who align with your objectives. A smaller, engaged audience can offer greater professional opportunities than a larger, disengaged one. The example of luxury brands like Ferrari underscores this principle: fewer customers can yield significantly higher value due to quality over quantity, highlighting the importance of nurturing relationships with the right audience instead of pursuing arbitrary metrics.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode