Creators are experiencing anxiety due to the rapid pace of replication and development. If creators do not build and release their work quickly, someone else will beat them to it. This fast pace of development is causing creators to question the purpose of their work and their existence. An example of this anxiety can be seen in the vibrant newsletter business at inside.com, where the format of read long stories and summarizing them into bullet points was created before others replicated it. This anxiety is also evident when writers at the company experimented with paywall articles and realized the potential of their work being easily replicated.

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