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Lenny's Podcast: Product | Growth | Career cover image

Countdown of the top 10 episodes of the year

Lenny's Podcast: Product | Growth | Career

NOTE

Value Mapping for Positioning

To create successful positioning, it's important to identify what sets your company apart from the alternatives and translate those features into value for customers. From there, determine the characteristics of a target customer that cares the most about this value and then consider market category. This ensures a unique and effective positioning strategy.

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