Mindful Drinking cover image

Alcohol’s Relationship with Society

Mindful Drinking

NOTE

Transforming Storytelling into a Non-alcoholic Beverage Brand

The speaker started by writing a blog, which led to the creation of La Niallal Mascal, their first brand based on storytelling. Despite a love for alcohol, they realized their relationship with it was unhealthy and decided to move away from it. They highlighted the cultural significance of alcohol in Mexican culture but transitioned to the non-alcoholic space through their brand, Jazz, to continue storytelling in a new form.

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