
Alcohol’s Relationship with Society
Mindful Drinking
Transforming Storytelling into a Non-alcoholic Beverage Brand
The speaker started by writing a blog, which led to the creation of La Niallal Mascal, their first brand based on storytelling. Despite a love for alcohol, they realized their relationship with it was unhealthy and decided to move away from it. They highlighted the cultural significance of alcohol in Mexican culture but transitioned to the non-alcoholic space through their brand, Jazz, to continue storytelling in a new form.
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