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070: Lobster dinner with a toddler
Trigger Strategy
Control Your Focus, Shape Your Impact
Identifying and controlling your target audience is crucial for effective positioning. While you can choose whom to engage with, your positioning is ultimately perceived by the audience. It requires time and energy to influence this perception. By recognizing constraints and opportunities within your control, you can strategize by creating micro-projects aimed at managing or altering these factors. Decide whether to strengthen, diminish, or monitor these elements, adjusting the energy and time costs associated with them to optimize your impact.
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Listen to the best highlights from the podcasts you love and dive into the full episode