Why Attribution is Gonna Get WORSE, Agencies Sucking and the “7-11-4 Rule” with Neil Patel & Eric Siu
Perpetual Traffic
The Power of Long Form YouTube Ads
Long form YouTube ads have significantly higher watch times compared to other media platforms, with average watch times of minutes on YouTube. The average time on site for YouTube is 20 minutes, much higher than the sub-60 seconds average of all websites. Long form ads, like an hour-long video, have shown high performance and engagement. Encouraging extended watch times on YouTube can lead to better results, as people are more likely to engage after spending 7 hours on 11 different moments in 4 locations, according to the 7-11-4 rule by Google. This approach of providing high-end content before pushing for direct sales has resulted in positive outcomes for businesses.
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