Business owners and entrepreneurs often focus on trivial tasks, neglecting the crucial aspects of their ventures. The primary objective for those in the early stages of business should be acquiring customers and increasing revenue. Customers are the lifeblood of a business; without them, the business cannot sustain itself. Therefore, prioritizing customer acquisition and revenue generation is essential for long-term viability.
When you're starting out as an entrepreneur or early-stage business owner NOTHING is as important as sales. Without sales you don't have customers, without customers you don't have revenue and without revenue, any business will quickly die. There's no argument that sales are mission-critical to the early-stage business, so why do we find it so hard to do?