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Million-Dollar Solopreneurship with Justin Welsh (Classic)
Noah Kagan Presents
Optimize for Outcomes to Achieve Success
Selling online courses effectively requires a focus on delivering quick, actionable results rather than overwhelming content. Successful courses should aim for concise durations—preferably under two hours—to maintain student engagement and facilitate faster learning. This prioritization of outcomes over extensive material allows learners to achieve specific goals efficiently, making the learning experience more appealing. Additionally, building a course should involve analyzing existing offerings to identify deficiencies and customer preferences, ensuring that the final product meets market demand while also reflecting the creator's standards and expectations.
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