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#120 Tim Doyle + Alex Badran: Provocations & Round tables with the founders of Healthcare Tech startup, Eucalyptus and Pocket Money App, Spriggy
The High Flyers Podcast with Vidit Agarwal
How to Establish Trust Without Testing
Customer insights obtained through traditional methods like surveys and research may not always provide an accurate representation of trust. Customers tend to provide positive feedback, but their real trust is only proven through their actions. Testing customer behaviors is crucial to verify trust as verbal promises may not translate to actual actions. Customer research can be biased with leading questions and respondents telling researchers what they want to hear, leading to flawed product decisions. It is essential to understand and eliminate bias in research to avoid making incorrect assumptions based on validation rather than real market testing.
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