The Creator’s Playbook cover image

Mastering Growth Online with Justin Welsh

The Creator’s Playbook

NOTE

Value in Commonality of Interactions

The key to determining success in content creation is not based on arbitrary metrics like number of followers or pieces of content. Success is indicated by the commonality of questions from the audience interacting with the content. An improvement in engagement, impressions, comments, shares, and question frequency over time reflects positive growth and can guide content creators in identifying popular topics for future content.

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