The Changing Landscape of Influencer Marketing and the Importance of Retail Presence

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Influencers are expensive and less effective now, causing a decline in reach. Retail expansion has been the main driver of growth, with luxury shopping still preferred in-person. Investing in store locations helps build brand perception and generate revenue. However, relying too much on influencers can be risky, as turning off marketing leads to revenue dips. This brand heavily depends on social media presence.

Introducing Reese Wabara, former Manchester City defender and CEO of one of Britain’s most successful fashion labels. With the help of Gymshark founder Lewis Morgan, Reese ventured into entrepreneurship whilst in the midst of his football career. Manière De Voir was established in 2013 with the clear goal of creating trend-focused contemporary designs at competitive prices. After retiring from football in 2017, MDV skyrocketed with a 187% YoY growth, whilst becoming a staple wardrobe choice for celebrities across the globe.

In today’s episode, we dive deep into Reese’s story, uncovering the secrets and mindset behind his monumental success.

» Topics «
Brand startup
Business management
Entrepreneurship
Marketing
Financial advice
Friendship & relationships
Loyalty & trust
Failure & regret
Hedonism & philosophies
Balancing trends & value
Perfectionism versus the “good enough” mindset

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