Taco Bell vs Chipotle | Demolition Man | 1
Business Wars
Impatience Can Sink the Ship
A rapid rollout without thorough testing can backfire, as seen in Taco Bell's attempt to introduce a low-fat menu called Border Lights. Though aimed at attracting health-conscious consumers, the decision was made hastily, resulting in operational inefficiencies. The addition of eight new ingredients complicated the preparation process, leading to increased order times from under three minutes to over five minutes. This situation underscores the importance of patience and careful planning in product development to avoid negative consequences and maintain customer satisfaction.
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