Positioning with April Dunford cover image

Mastering Messaging for B2B Tech with Emma Stratton

Positioning with April Dunford

NOTE

Crafting Specific and Clear Headlines for Effective Messaging

When crafting headlines, it is crucial to avoid vague or generalized language. Instead of using generic phrases like 'accelerate your accounting,' it is more impactful to be specific and clear about the benefits customers will gain, like 'close your books without ever having to open a spreadsheet.' Specific and detailed headlines help customers understand the unique superpower they will obtain, making it easier for them to visualize the benefits and differentiate your offering from others. By providing detailed specifics in the headline, customers can easily grasp the value proposition and make a quick decision on whether the product or service can benefit them.

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