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Empire Flippers Podcast cover image

Clicks to Conversions: The Facebook Ads Playbook with Vincent Nguyen [Ep.150]

Empire Flippers Podcast

NOTE

Avoid Double Dipping in Data Attribution

By using technology to match customers based on email and IP address, it becomes possible to track the complete customer journey across various channels and campaigns. This helps in avoiding double dipping in data attribution caused by different ad networks counting the same sale. By attributing the sale to the last click, it ensures data accuracy and prevents wastage of marketing budget.

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