Influencing Sports and Business

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An athlete has become more significant than the sport due to the significant earnings from NIL deals, bringing immense attention to the sport. She has endorsement deals with Nike, with a special celebratory shirt. Partnering with brands like Gatorade and a local grocery store chain in Iowa showcases her business influence.

The biggest star of this year’s March Madness basketball tournament isn’t one of the male players, explains SB Nation’s Ricky O’Donnell. The Wall Street Journal’s Laine Higgins says that’s great, but women are still somehow fighting for equality in college sports.

This episode was produced by Victoria Chamberlin, edited by Matt Collette, fact-checked by Hady Mawajdeh and Haleema Shah, engineered by David Herman, and hosted by Sean Rameswaram.

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