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EP 106: How Bill Shufelt (CEO, Athletic Brewing) Built Athletic Brewing - Every Plot Twist Along The Way
The Logan Bartlett Show
Building a Brand Relationship with Influencers
When considering influencers to represent a company, it is essential to ensure that the values of the influencer align with the company's brand. Influencers like Walker Hayes and JJ Watt have built their brands over time and are looking for partnerships that resonate with their values. Customers should be attracted to a brand initially through superficial aspects like packaging, but over time, they should fall in love with the brand through continuous interaction and engagement.
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