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Carta for Mainstreet, Consulting in the Age of AI, & the next GLG with Romeen Sheth
"Request for Startups" with Erik Torenberg
Targeting Private Equity for Market Expansion
The strategy is to avoid targeting traditional SMBs due to challenging sales cycles and low profitability. Instead, the focus is on collaborating with private equity firms who seek to enhance the efficiency of their portfolio companies. By offering cost-saving solutions, especially in highly competitive markets, businesses can generate additional capital, improve the bottom line, and raise their potential worth. The plan involves approaching private equity firms to implement the solution across their entire portfolio, offering volume-based pricing and tying it to specific value creation metrics.
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