Shaan Puri: 3 Principles to Master Storytelling | How I Write Podcast
How I Write
***** Write for ONE Person in One Moment**
When creating content for the internet, it is crucial to remember that despite the potential wide audience, individuals consume your content alone. Therefore, the key is to write for one person in one specific moment. Understanding the environment in which your audience interacts with your content, like scrolling through social media on the go, can help tailor your message effectively. Realizing that impressions do not equate to a collective audience but to separate individuals in unique instances enables more personalized and impactful communication.
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