Assessing business risks involves considering factors like customer sustainability, platform changes, key man risks, competition, market position, product quality, economies of scale, and potential margin shrinkage. While Total Addressable Market (TAM) is crucial, its predictability is limited, emphasizing the focus on known and important aspects. Many successful companies start small and expand by addressing specific customer needs over time. To evaluate a business effectively, analyze its risk exposure and growth potential using a structured framework that considers various parameters like sustainability, scalability, market dynamics, and financial health. Tracking business performance through regular data analysis is recommended for a clearer understanding of the business's status. For brick-and-mortar businesses with solid models looking to expand, opportunities for growth and investment exist, particularly for service-based businesses generating substantial profits.

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