AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)
LEVELS – A Whole New Level
**Performance Branding - Edicating your way to a sale **
Balancing performance marketing and brand marketing is like running a shower - performance marketing is the cold water that depletes quickly, while brand equity is the hot water that is harder to build up. It's important to maintain a balance between the two. Heavy performance marketing without considering brand equity can harm the company's reputation. It's crucial to stay relevant and create exciting moments for customers, even if they have been targeted multiple times. Acquiring customers in a performance-oriented manner can still build brand equity through focused education instead of pushing for immediate purchases.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode