Creating a new group identity requires involving society in activities that focus on taking care of ourselves and nature, rather than just explaining technical or business aspects. It's essential to make people feel the importance of these issues in their lives to initiate real change, instead of leaving them at a superficial level. Making connections between actions like consuming goods and services and their impact on the environment is crucial to drive meaningful change, as simply focusing on technical innovation or business models may not lead to the desired transformation until people feel the need to change.

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