S4 E11: The Argument for Marketing Warfare/The FTC Won’t Let Amazon Be /How to Crush TikTok Shop
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Promotions to Influencers and Creative Marketing Tactics
A company used clever tactics to promote their product by offering influencers 40% affiliate codes, resulting in increased sales without damaging their brand reputation. They also incentivized sales with prizes like a new car. These out-of-the-box marketing ideas are inspirational and encourage creative thinking in the e-commerce community.
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