The EU's Influence on Phone Charger Standardization and Tech Companies' Global Strategies

The EU's influence on phone charger standardization has led to the regulation of consumer electronics and a common charger standard. This regulation has resulted in Apple switching its charging port globally, impacting users worldwide. Tech companies like Apple prefer uniform production for greater efficiency and cost savings, avoiding the complexity of different variations for different markets. Similarly, companies like Meta (formerly Facebook) aim for a single global platform to facilitate effective cross-border conversations. The primary reason for such standardization is the cost efficiency of having a single product variety. This illustrates how the Brussels effect makes sense for businesses in terms of efficiency and cost savings.