The Cost of Clicking: How Consumers Are Unknowingly Paying for Internet Services

The concept of a click costing money is a new and not widely understood idea/nMarginal costs and latency have been invested in by Facebook and Google/nThe mental model of paying for a service hasn't been as direct as it is now/nInterpreting and searching data can be costly/nIt's uncommon for consumers to pay a monthly fee for a consumer internet service