Simplifying Customer Acquisition and Creating Engaging Emails

Customer acquisition doesn't need to be complicated. Instead of trying to create customers from scratch, focus on finding your potential customers where they're already active. Create engaging emails that are so good that people want to read them even if they don't buy anything. Consider using the 'survey to sale' method by surveying your audience about their preferences or interests before offering them a product or service, thus allowing them to express interest in making a purchase before even realizing it.