Consumer Experience in Healthcare and the Need for Disruption

The consumer experience in healthcare is broken because providers prioritize the insurance company over the consumer, making it challenging for motivated patients to navigate appointments and tests. Companies in other industries successfully change consumer behavior, which is crucial in healthcare. Function aims to disrupt healthcare by providing comprehensive data tracking and analysis to empower individuals in understanding their health. Traditional healthcare lacks cohesive medical records and data, while innovative technologies like Watson are likened to rearranging deck chairs on the Titanic, emphasizing the need for disruptive change in the industry.

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