2min snip

The Espresso Hour cover image

Our Final Episode in the Shipyard

The Espresso Hour

NOTE

Specific Front End Leads to Direct Next Step

Creating a specific front-end offering leads to a clearer path for the next step in the journey, resulting in stronger conviction and higher conversion rates. A generalized front-end can attract various types of customers, making it challenging to direct them to the next specific problem-solving step. Therefore, making the front-end specific leads to a more homogenous backend and a smoother upsell process.

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