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#342 - Google Ads for Growth: How to Build, Test, and Scale Campaigns
DTC POD: How The Best Brands Are Built
Prepare for the Warm-up: Budgeting for Success
Establishing a brand online requires patience and strategic budgeting, particularly during the initial warm-up period of advertising campaigns. This period, lasting one to three weeks, is crucial for platforms like Google to assess the legitimacy of the brand, evaluate product offerings, and analyze landing pages and keywords. Despite having substantial budgets, such as up to a million dollars daily, spending may be minimal at first, indicating this necessary evaluation phase. A budget of $100 to $500 per day is generally advisable, with adjustments made based on the average order value and desired cost per acquisition. Understanding these metrics enables businesses to set realistic budgets and expectations. After the warm-up phase, businesses should regularly review their campaigns every 7 to 14 days to optimize performance.
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